Global Marketing
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Global Marketing
By Kate Gillespie, K. Scott SwanPrior to Poland's joining the EU, 25 percent of liquor and 15 percent of cigarettes consumed in Poland were smuggled in from Russia, Belarus, or Ukraine. But patrolling the Polish border was stymied by a lack of money and agents, ...
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Global Marketing: Perspectives and Cases
By Roger D. Blackwell, Salah S. HassanGlobal Marketing: Perspectives and Cases
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Global Marketing
By Kate GillespieThe Welsh Language Board encourages the use of the traditional language of Wales in ads. Although in decline through most of the twentieth century, Welsh is enjoying a renaissance, and today it is spoken by half a million people in ...
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Global Marketing
By Kate Gillespie... Billion,” Reuters, June 29, 2012; Nathaniel Parish Flannery, “Anheuser-Busch InBev Buys Corona,” Forbes, June 30, 2012; and Celeste Perri, “AB InBev Will Sell Corona Unit to Salvage Modelo Takeover,” Bloomberg, February 14, 2013.
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Global Marketing: Contemporary Theory, Practice, and Cases
By Ilan Alon, Eugene Jaffe, Christiane PrangeThe American fast food and breakfast chain Dunkin' Donuts was founded by Bill Rosenberg, with its first store in 1950 in Quincy, Massachusetts. It had chosen to launch its trademark chain Dunkin' Donuts in India as part of ...
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Global Marketing
By Warren J. Keegan, Mark C. GreenFor undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will...
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Global Marketing: Contemporary Theory, Practice, and Cases
By Ilan Alon, Eugene Jaffe, Christiane PrangeNew material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world.
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Global Marketing
By Svend HollensenAs well as this book, he is the author of other Pearson texts, including"Marketing Management"and "Essentials of Global Marketing." " " Student resourcesspecifically written to complement this textbook are at www.pearsoned.co.uk/hollensen "
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Global Marketing: A Decision-oriented Approach
By Svend Hollensen" Prof. Bradley Barnes KentBusiness School, University of Kent "This book is an invaluable source of knowledge for those who are working on their qualifications in the field of international marketing.
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Global Marketing
By Svend HollensenAs well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen
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Global Marketing: Practical Insights and International Analysis
By Carlyle FarrellThis new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...
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Global Marketing
By Warren J.. Keegan, Mark C.. GreenGlobal Marketing
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
By Johny JohanssonJohansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the...
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Global Marketing
By Warren J. Keegan, Mark C. Green"Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors...
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Global Marketing
By Johny JohanssonGlobal Marketing
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Global Marketing
By Warren J. Keegan, Mark C. GreenThe seventh edition examines the effect of the global financial crisis on global marketing strategy.
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Global Marketing
By Warren J. Keegan, Mark C. Green"Familiarizes readers with global marketing and the global business environment. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions.
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Global Marketing: Practical Insights and International Analysis
By Carlyle FarrellThis new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...
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Global Marketing: Duskin International Business
By JohanssonGlobal Marketing: Duskin International Business
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Global Marketing: Contemporary Theory, Practice, and Cases
By Ilan Alon, Eugene Jaffe, Christiane PrangeAlon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has ...