Global Marketing and Advertising
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Global Marketing and Advertising: Understanding Cultural Paradoxes
By Marieke K. de MooijThe Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
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Global Marketing and Advertising: Understanding Cultural Paradoxes
By Marieke de MooijPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all ...
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Global Marketing and Advertising: Understanding Cultural Paradoxes
By Marieke de MooijPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all ...
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Global Marketing and Advertising: Understanding Cultural Paradoxes
By Marieke de MooijNew to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the ...
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Global Marketing and Advertising: Understanding Cultural Paradoxes
By Marieke de Mooij... Divergence and convergence in culture and communication. Journal of Communication, 8(1), 24–30. 32. McLuhan, M. (1964). Understanding media: The extensions of man. New York: McGraw-Hill, pp. 225, 268, 276. 33. International ...