Global Marketing Management

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    ... Advertising e kra M d lro W f o e garevoC 50% * Distribution * Pricing * Promotion 50% 100% Extent of Uniform Content Source: George S. Yip, Globalizing Strategy , 1st ed., ©1992. Reprinted by permission of Pearson Education, Inc., ...

  • Global Marketing Management
    By Prentice Hall PTR, Pearson Prentice Hall

    Global Marketing Management

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan, Fritz Herman Rolf Seringhaus

    Martin felt that it would be beneficial to the company to reward those American GOs who show promise or who are already good at what they do with good salaries . American GOs needed to feel that they were not making an unnecessary ...

  • Global Marketing Management
    Global Marketing Management
    By Steve Carter, Kiefer Lee

    Barnes, J. G. and Howlett, D. M. (1998), 'Predictors of equity in relationships between service providers and retail customers', International Journal of Bank Marketing, 16(1), 5–23. Beddall, C. (2002), 'The Saturday essay', The Grocer, ...

  • Global Marketing Management: A Casebook
    Global Marketing Management: A Casebook
    By John A. Quelch, Christopher A. Bartlett

    GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and...

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

  • Global Marketing Management
    Global Marketing Management
    By Gustavo Morales

    This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

  • Global Marketing Management
    Global Marketing Management
    By John A. Quelch, Christopher A. Bartlett

    Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and...

  • Global Marketing Management: Changes, New Challenges, and Strategies
    Global Marketing Management: Changes, New Challenges, and Strategies
    By Steve Carter, Kiefer Lee

    'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management ...

  • Global Marketing Management: A Strategic Perspective
    By Brian Toyne, Peter George Pakenham Walters

    Global Marketing Management: A Strategic Perspective

  • Global Marketing Management: A Strategic Perspective
    Global Marketing Management: A Strategic Perspective
    By Brian Toyne, Peter George Pakenham Walters

    Global Marketing Management: A Strategic Perspective

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan, Ilan Alon, Elyse Arnow Brill

    For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

  • Global Marketing Management: Cases and Readings
    Global Marketing Management: Cases and Readings
    By John A. Quelch, Christopher A. Bartlett, Robert Dow Buzzell

    Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

  • Global Marketing Management: A European Perspective
    Global Marketing Management: A European Perspective
    By Warren J. Keegan, Bodo B. Schlegelmilch

    This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan, Mark C. Green

    This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics...

  • Global Marketing Management: Changes, Challenges and New Strategies
    Global Marketing Management: Changes, Challenges and New Strategies
    By Steve Carter, Kiefer Lee

    Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and...

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan

    This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The leading MBA text in international marketing–with comprehensive cases.

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan, Elyse Arnow Brill

    For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the ...