New York 99.6 62.9 58.3 31 33 EPB Partners New York 93.7 81.2 15.4 32 35 Harte - Hanks / DiMark Langhorne , Pa . 90.5 75.6 19.8 33 25 T & S / BBDO Tokyo 89.5 117.5 -23.9 44 39 Sao Paulo 71.2 69.4 2.6 Duailibi Petit Zaragoza.
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text...
The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Global Marketing Strategies
Global Marketing Strategies
Global Marketing Strategies: Instructor's Resource Manual with Test Questions