Book Series: Global Marketing

Global Marketing: A Decision-oriented Approach

By Svend Hollensen

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing.

Global Marketing

By Michael R. Czinkota, Ilkka A. Ronkainen

Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of...

Global Marketing

By Jean-Pierre Jeannet, Kate Gillespie, Hubert D. Hennessey

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed...

Global Marketing: A Decision-oriented Approach

By Svend Hollensen

After reading this book, you will feel confident in analyzing, selecting and evaluating the appropriate conceptual frameworks with which to approach the five main management decisions of the global marketing process - 1) whether to ...

Global Marketing

By Richard Sandhusen

Global Marketing

Global Marketing: A Market-responsive Approach

By Svend Hollensen

Developed primarily for use as a textbook on undergraduate and graduate courses in global/international marketing, it is a comprehensive and user-friendly introduction to this important area.Written from the perspective of the firm ...

Global Marketing: A Decision-Oriented Approach with Onekey Blackboard Access Card: Hollensen, Global Marketing 3e

By Svend Hollensen

Global Marketing: A Decision-Oriented Approach with Onekey Blackboard Access Card: Hollensen, Global Marketing 3e

Global Marketing: Foreign Entry, Local Marketing, and Global Management

By Johny Johansson

The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.

Global Marketing

By Gautam Dutta

This trend is visible in developed as well as in developing nations. This book is an attempt to present the structure of global marketing from an Indian perspective in a cohesive and comprehensive manner.

Global Marketing

By Hollensen

Comprehensive and extremely readable, Global Marketing: a decision-oriented approach provides an analytic decision-oriented framework to help students and practitioners alike to develop and implement successful global marketing programmes. After reading...