The housemeeting model that Dean's New Hampshire team began to use with great success—and which would become very familiar to Obama organizers in 2008 and 2012—included “telling your story, oneonones leading to house meetings, ...
Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--
Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--
This is the first ever, comprehensive account of how upstream technology developed. The story is packed
This book describes how they did it.