Marketing in the health and wellness spa industry currently involves appealing to the hearts and minds of the baby ... as are coffee-table books about 'The 100 Best Spas of the World' or equivalent market-conditioning subject matter ...
Van der Meulen, D. & O'Brien, K. (2006) Spa Style Arabia. London: Thames & Hudson. Van der Post, L. (1994) The Quotable Traveler. Philadelphia: Running Press. Verschuur, H. (2005) 'Novas termas de Bath', II Congreso Internacional de ...
This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.
The use of natural geothermal springs in the treatment of illness and the promotion of wellness (thermalism, balneology) forms the foundation for a discussion of the development and growth of health and wellness tourism in this book.
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism.
The spa industry segment is regarded as the leading player in health and wellness tourism. The book Health and Wellness Tourism offers most comprehensive topics on health and wellness tourism within the travel industry.
... Spa and Wellness Special Interest Group Meeting, Budapest, 25th–28th June ... Style Europe. London: Thames & Hudson. Lehto, X., Brown, S., Chen, Y ... spa tourism in North America', Travel & Tourism Analyst(1), pp. 46–61. MacKenzie, J. M. ...