Healthcare Marketing
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Healthcare Marketing: A Case Study Approach
By Leigh W. Cellucci, Carla Wiggins, Tracy J. FarnsworthIn this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing.
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Healthcare Marketing: Build Thriving Practice In Healthcare Market: Manifest A Thriving Practice
By Ines DunnaganThis book describes the "10,000 little things that comprise a successful orthopedic practice," to help orthopedic surgeons achieve their financial and professional goals and enjoy a high quality of life.
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Healthcare Marketing: Strategies for Creating Value in the Patient Experience
By Barbara Ross Wooldridge, Kerri CampThe book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing ...
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Healthcare Marketing: A Case Study Approach
By Carla Wiggins, Tracy J. Farnsworth, Leigh CellucciTopics addressed in this book include: The history of healthcare marketing practices Physician, patient, and hospital interactions Alignment of strategic marketing efforts to the mission, vision, and values of an organization Ethics of ...
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Healthcare Marketing
By Leigh CellucciHealthcare Marketing