Hospitality and Travel Marketing
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Hospitality and Travel Marketing
By Alastair M. MorrisonComprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing...
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Hospitality and Travel Marketing
By Alastair M. MorrisonThey found that not all travelers were the same and that the channel characteristics and website and product characteristics also influenced online travel purchasing. Masiero and Law (2016) found that channel choices for hotel bookings ...
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Hospitality and Travel Marketing
By Alastair M. MorrisonGlobal orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style.
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Hospitality and Travel Marketing
By Alastair MorrisonHospitality and Travel Marketing
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Hospitality and Travel Marketing
By Alastair M. MorrisonFor students in two and four-year programs who are seeking careers in hospitality, and travel and tourism industry, this edition of Hospitality and Travel Marketing covers the subject areas for these core courses and more!