In Search of Stupidity
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
By Merrill R.Includes new chapters and a "What have we learned?" analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
By Merrill R. ChapmanIn Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look...
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In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters
Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time.
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition
By Merrill ChapmanIn Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition
By Merrill R."Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds" follows the adventures of two serial-failure entrepreneurs who obtain the late technology titan's original liver and embark on an exciting ...