Integrated Marketing Communication
-
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
By Robyn BlakemanSocial media can help personalize a brand by creating interactive opportunities with its target audience. The opportunity to directly respond to questions, complaints, or rumors keeps brands in touch with their target and gives loyal ...
-
Integrated Marketing Communication: Advertising and Promotion in a Digital World
By Jerome M. JuskaUpdated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business ...
-
Integrated Marketing Communication: Creating Spaces for Engagement
By Jeanne M. Persuit, Christina L. McDowell MarinchakIntegrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication.
-
Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
By James R. Smith, THOMAS R.. SMITH FLYNN, ADAM C.)Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.
-
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
By Robyn BlakemanNow in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC.
-
Integrated Marketing Communication: Advertising and Promotion in a Digital World
By Jerome M. JuskaIMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications, 4th edition. New York, NY: Pearson Publishing. Fox, J. (1989). Creating a marketing plan that works: The eight basic elements.
-
Integrated Marketing Communication: Creating Spaces for Engagement
By Jeanne M. Persuit, Christina L. McDowell MarinchakThis book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
-
Integrated Marketing Communication: Putting the Human Person at the Core
By Jerry KliatchkoThis volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).