Integrated Marketing Communications
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Integrated Marketing Communications
By Kenneth E. Clow, Donald Baack, William ChittyIntegrated Marketing Communications
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Integrated Marketing Communications
By Bill Chitty, Nigel Barker, Terence A. ShimpThe authors and publisher would also like to thank the following contributors and reviewers: □ Dr Sujana Adapa, University of New England □ Terry Grant, Swinburne University □ Dr Wendy Spinks, University of the Sunshine Coast ...
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Integrated Marketing Communications: A Primer
By Philip J. Kitchen, Patrick de Pelsmacker... empowers us to better align our talent and resources, break down geographic barriers and focus on global growth of P&G's brands', explains Arthur Selkowitz, chairman and chief executive officer of D'Arcy Masius, Benton & Bowles.
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Integrated Marketing Communications
By David Pickton, Amanda BroderickBased on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit.
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Integrated Marketing Communications: A Global Brand-Driven Approach
By Philip J. Kitchen, Marwa E. TourkyCo-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future.
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Integrated Marketing Communications
By Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn"--BOOK JACKET. "This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process.
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Integrated Marketing Communications: A Primer
By Philip J. Kitchen, Patrick de PelsmackerIncluding an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
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Integrated Marketing Communications: The Holistic Approach
By Chartered Institute of Marketing, Tony YeshinIntegrated Marketing Communications is a new interpretation of one of the most difficult areas in marketing.
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Integrated Marketing Communications
By Tony YeshinThis is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business ...
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Integrated Marketing Communications
By Tom Duncan, Hans OuwerslootThe text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to ...
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Integrated Marketing Communications: Strategic Planning Perspectives
By Keith J. TuckwellThe third edition of this text has updated and revised examples and content that includes the cutting-edge topics in the industry.
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Integrated Marketing Communications
By Cengage Learning Australia, William Chitty, Nigel BarkerThis 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.
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Integrated Marketing Communications: A Systems Approach
By M. Joseph SirgyThis advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating.
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Integrated Marketing Communications: A focus on new technologies and advanced theories
By Lawrence AngExplains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
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Integrated Marketing Communications
By Terence A. Shimp, J. Craig Andrews, ShimpEmerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this ...
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Integrated Marketing Communications: (First Edition)
By Eric Stewart Harvey, Eric Stewart HenryThe final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book.
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Integrated Marketing Communications: A Canadian Introduction
By John Burnett, Sandra Ernst Moriarty, E. Stephen GrantThis full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach.
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Integrated Marketing Communications
By Tony YeshinTony Yeshin. Books in the series Below—the—line Promotion, Iohn Wilmshurst The CIM Handbook of Export Marketing, Chris Noonan The CIM Handbook of Selling and Sales Strategy, David Jobber The CIM Handbook of Strategic Marketing, Colin ...
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Integrated Marketing Communications
By Chartered Institute of Marketing, Ian Linton, Kevin MorleyThe integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including ...
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Integrated Marketing Communications: (First Edition)
By Eric Stewart HarveyThe final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book.