International Marketing
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International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...
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International Marketing
By John L. Graham, Philip R. Cateora... 521 Hightower , Rosco , 321n Hill , Grant , 479 Jackson , Kevin T. , 141n Jacobson , Clay , 179 Jafri , Syed Hussain Ali , 181n Jakic , Dragoljub , 168 James , Barry , 375 James , David , 125 Jamieson , Bill , 35n Jan , Amal Kumar ...
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International Marketing: An Asia-Pacific Perspective
By Richard Fletcher, Heather CrawfordIn the late 1950s and early 1960s British motor car producers launched two models that did not prove popular in the UK market and rapidly reached the decline stage. ese were the Morris Isis and the Hillman Hunter. e life cycle of both ...
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International Marketing
By John Graham, Mary Gilly, Philip CateoraPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and ...
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International Marketing
By Donald Baack, Daniel W. Baack, Eric G. HarrisUniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.
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International Marketing
By Len Tui Wright StaffInternational Marketing
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International Marketing: An Asia-Pacific Perspective
By Richard Fletcher, Heather CrawfordThe text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation.
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International Marketing
By Philip R. Cateora, John Graham, Mary C GillyPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and ...
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International Marketing
By Philip R. Cateora, John Graham, Clare D'SouzaCateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context.
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International Marketing: Text and Cases
By Justin PaulINTERNATIONAL EXPANSION OF HARLEY DAVIDSON ( HD ) A key part of Harley - Davidson's growth strategy is expanding its sales outside of the US . H - D realised that if its growth is to continue , Europe will have to play a significant ...
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International Marketing
By Michael Thomas, Stanley Paliwoda... ICC Publication #415 Guideto Incoterms, ICC Publication#461/90 Rice,M.R. (1988) Four ways to financeyour exports. ... Shapiro,B. P. and Jackson,B.B.(1978) 'Industrial Pricingtomeet CustomerNeeds', Harvard Business Review, ...
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International Marketing
By Michael Thomas, Stanley PaliwodaThe Council of Ministers consists of a minister from each member-state government, and the ministers change according to the ... which :hc po^D^ty, At, p.irt of the negotj- uw-*, Her Government conceded chat £ ; « □ : > . hn-1 room for ...
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International Marketing
By Michael R. Czinkota, Ilkka A. RonkainenThe second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world....
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International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
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International Marketing
By John L. Graham, Philip R. Cateora, Edward R. BruningNAME INDEX Brook , Paula , 310 Brooke , James , 487 Brouthers , Keith D. , 282 Brouthers , Lance Eliot , 14 Brundtland ... Richard A. , 246 Cameron , Stevie , 571 Campbell , Bruce , 234 Campbell , Kerry , 98 Campbell , Nigel , 514 Cao ...
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International Marketing: Theory and Practice from Developing Countries
By Goodluck CharlesOman has been a regular buyer of meat from Tanzania. SAAFI has installed a modern plant in East and Central Africa, equipped with the latest technology and machinery, with a capacity of slaughtering 1,000 tons per month.
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International Marketing: Strategy and Management
By Colin Gilligan, Martin HirdThis book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context.
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International Marketing
By Michael J. Thomas, Stanley J. PaliwodaThe third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini ...
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International Marketing
International Marketing
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International Marketing: Analysis and Strategy
By Sak Onkvisit, John J. Shaw... W. 384 Pennant - Rea , Rupert 411 Peracchio , Laura 185 Peterson , Robert A. 211 Pfeiffer , John 127 Piron , Francis 212 Pisharodi , R. Mohan 211 Porter , Lyman W. 439 Porter , Michael E. 32–3 , 50 Pothukuchi , Vijay 270 Presley ...