International Marketing and Export Management
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International Marketing and Export Management
By Gerald S. Albaum, Gerald Albaum, Jesper StrandskovPearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the World . Visit us on the World Wide Web at : www.pearsoneduc.com First published 1989 Second edition published 1994 Third ...
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International Marketing and Export Management
By AlbaumThis is the only book on the market that comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting...
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International Marketing and Export Management
By Gerald S. Albaum, Jesper Strandskov, Edwin DuerrThe third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international...
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International Marketing and Export Management
By Gerald S. Albaum, Gerald Albaum, Jesper Strandskov"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources....
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International Marketing and Export Management
By Gerald Albaum, Jesper Strandskov, Edwin DuerrInternational Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today.
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International Marketing and Export Management
By Gerald S. Albaum, Gerald Albaum, Edwin DuerrThis book comprehensively covers both international marketing and export management.