International Marketing Management
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International Marketing Management: Strategies, Concepts and Cases in Europe
By Mario Glowik, Slawomir SmyczekThis book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities.
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International Marketing Management
By Subhash C. JainInternational Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to...
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International Marketing Management
By Dewan & SudarshanThey were , in effect , applying the concept behind the coal and steel community to their entire economic life . These six nations formed the nucleus of the European common market . By the middle 1960s , it was obvious that this large ...
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International Marketing Management: Text and Cases
By U C MathurThis is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students.
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International Marketing Management: Text and Cases
By U C MathurSome of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the ...
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International Marketing Management
By Subhash C. JainInternational Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to...
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International Marketing Management
By Ralph Berndt, Claudia Fantapié Altobelli, Matthias SanderThis book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of ...
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International Marketing Management: Strategies and Cases
By Jean-Pierre Jeannet, Hubert D. HennesseyInternational Marketing Management: Strategies and Cases
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International Marketing Management
By JainInternational Marketing Management
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International Marketing Management
By Subhash C. JainInternational Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to...