International Marketing Strategy
-
International Marketing Strategy: Teacher's Manual
By Robin Lowe, Isobel Doole, Chris PhillipsInternational Marketing Strategy: Teacher's Manual
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel Doole, Chris PhillipsThis textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel Doole, Alexandra J. KenyonFully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
-
International Marketing Strategy
By Frank BradleyThe interaction perspective treats the development of relationships with other organizations as a necessary condition for the effective harnessing of resources across organizations. These relationships are established through the ...
-
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
By Donata Vianelli, Giovanna Pegan, Patrizia de Luca... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
-
International Marketing Strategy: Analysis, Development and Implementation
By Isobel DooleThis text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
-
International Marketing Strategy
By Frank BradleyThis book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel Doole, Alexandra KenyonThe seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
-
International Marketing Strategy: Contemporary Readings
By Robin Lowe, Isobel DooleThis reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management.
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel DooleThis textbook sets out the context, techniques and strategies involved in successful international marketing.
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel DooleThis new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date...
-
International Marketing Strategy
By S. Tamer Cavusgil, Hans Birger ThorelliThe new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new...
-
International Marketing Strategy: Analysis, Development, and Implementation
By Robin Lowe, Isobel Doole, Chris PhillipsThis textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
-
International Marketing Strategy
By Frank BradleyThis is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing...
-
International Marketing Strategy
By Helmut Becker, Hans Birger ThorelliInternational Marketing Strategy
-
International Marketing Strategy: Analysis, Development, and Implementation
By Isobel. DooleInternational Marketing Strategy: Analysis, Development, and Implementation
-
International Marketing Strategy
By Tobias HeinenSeminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International Marketing, language: English, ...
-
International Marketing Strategy: Analysis, Development and Implementation
By Robin Lowe, Isobel DooleThe successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International...
-
International Marketing Strategy: Selected Readings
By Hans Birger ThorelliAnthology of readings on international marketing management - covers market access, market planning, distribution networks, price disparity, competition, trade margins, political aspects (incl. Commercial policy), common markets, multinational enterprise operations,...
-
International Marketing Strategy: Contemporary Readings
By Robin Lowe, Isobel Doole, Angela RushtonThis reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management.