International Marketing

  • International Marketing
    International Marketing
    By John L. Graham, Cateora, R. Bruce Money

    Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing.

  • International Marketing
    International Marketing
    By Michael R. Czinkota, Ilkka A. Ronkainen

    ... Stacy Perman, "Making a Profit and a Difference," Businessweek, April 3, 2009; Daniel J. lsenberg, "How Social Entrepreneurs Think Global," Harvard Business Review 86 (December 2008): 110; MFIC, http:l/www.mfi-corp.com; Ashoka, ...

  • International Marketing: Text and Cases
    By Francis Cherunilam

    International Marketing: Text and Cases

  • International Marketing: Including Export Management
    By Cherunilam Francis, Krishnaveni Muthiah

    International Marketing: Including Export Management

  • International marketing
    International marketing
    By Lee D. Dahringer

    The company management , including Hellen Beatty , vice president for strategic planning , knew that the chemical industry and the pharmaceutical industries , their primary market targets , were healthy industries and showed excellent ...

  • International Marketing: Cases from Malaysia
    International Marketing: Cases from Malaysia
    By Sieh Lee Mei Ling

    There are more than 200 manufacturers of cone furniture in Thailand, the majority of which are cottage~sized enterprises. It is not surprising that only 5 of the manufacturers employ more than 100 Workers, 15 employ between 50 to 100, ...

  • International Marketing
    International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key...

  • International Marketing
    International Marketing
    By John Graham, Philip Cateora

    Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

  • International Marketing
    International Marketing
    By Klaus Backhaus, Joachim Büschken, Markus Voeth

    International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective.

  • International Marketing
    By John L. Graham, Philip R. Cateora, Mary C. Gilly

    International Marketing

  • International Marketing
    International Marketing
    By Rakesh Mohan Joshi

    The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.

  • International Marketing: Analysis And Strategy 3Rd Ed.
    By Onkvisit

    International Marketing: Analysis And Strategy 3Rd Ed.

  • International Marketing
    International Marketing
    By Jennifer Park

    This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

  • International Marketing: Strategy and Management
    By Michael Taylor, N. J. Thrift

    A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context.

  • International Marketing
    International Marketing
    By Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

    Relationship marketing has special relevance to international marketing because the firm often finds itself particularly dependent on partners and facilitators located abroad, such as distribution channel intermediaries, suppliers, ...

  • International Marketing: Emerging Markets
    International Marketing: Emerging Markets
    By Shaoming Zou, Huifen Fu

    International Marketing (2nd ed). Chicago: The Dryden Press. ... Journal of International Marketing, 6(3), 3–6. ... A Contingency approach to marketing mix adaptation and performance in international marketing relationships.

  • International Marketing
    International Marketing
    By Philip R. Cateora, Pervez N. Ghauri

    The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.

  • International Marketing
    International Marketing
    By Donald Baack, Daniel W. Baack, Eric G. Harris

    Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.

  • International Marketing: A Global Perspective
    International Marketing: A Global Perspective
    By Hans Mühlbacher, Lee Dahringer, Helmuth Leihs

    In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any...

  • International Marketing: Consuming Globally, Thinking Locally
    International Marketing: Consuming Globally, Thinking Locally
    By Andrew McAuley

    International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of...