International Marketing

  • International Marketing
    International Marketing
    By Subhash C. Jain

    INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on...

  • International Marketing
    International Marketing
    By Stanley J. Paliwoda

    This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A...

  • International Marketing
    International Marketing
    By Vern Terpstra, Ravi Sarathy

    The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International...

  • International Marketing: Study of Indo-Kenyan Trade Ties
    International Marketing: Study of Indo-Kenyan Trade Ties
    By Joseph K. T. Bii

    International Marketing: Study of Indo-Kenyan Trade Ties

  • International Marketing: Strategy, Planning, Market Entry & Implementation
    International Marketing: Strategy, Planning, Market Entry & Implementation
    By Roger Bennett

    Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

  • International Marketing
    International Marketing
    By P. K. Vasudeva

    One way to understand the concept of international marketing is to examine how international marketing differs from such ... Domestic marketing is concerned with marketing practices within the researchers ' or marketers ' home country .

  • International Marketing: An Asia-Pacific Focus
    International Marketing: An Asia-Pacific Focus
    By Richard Fletcher, Heather Crawford

    International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.

  • International Marketing: Principles and Practice: A Management-oriented Approach
    International Marketing: Principles and Practice: A Management-oriented Approach
    By Marc Oliver Opresnik, Svend Hollensen

    International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management.

  • International Marketing: Theory and Practice from Developing Countries
    International Marketing: Theory and Practice from Developing Countries
    By Goodluck Charles, Wineaster Anderson

    Successful advertising department employees maintain contacts with their key customers both officially as well as socially. It is not unusual for advertising sales executives to join social and sporting clubs with the hope of ...

  • International Marketing: Implications For Marketing Strategy
    International Marketing: Implications For Marketing Strategy
    By Philip R. Cateora

    International Marketing: Implications For Marketing Strategy

  • International Marketing
    International Marketing
    By Philip R. Cateora

    The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any...

  • International Marketing: 3rd Edition
    By Dana-Nicoleta Lascu

    International Marketing: 3rd Edition

  • International Marketing
    International Marketing
    By Ogenyi Omar

    International Marketing is the definitive guide to developing the skills and wisdom demanded on the global stage.

  • International Marketing: Sociopolitical and Behavioral Aspects
    International Marketing: Sociopolitical and Behavioral Aspects
    By Erdener Kaynak

    “Marketing and Economic Development.” in Taylor, Jack L. and Robb, James F. Fundamentals of Marketing: Additional Dimensions Selections from The Literature, ... (First Canadian Edition), Georgetown, Ontario: Irwin-Dorsey Limited, pp.

  • International Marketing
    International Marketing
    By Philip R. Cateora, John Graham, Mary C Gilly

    The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena.

  • International Marketing
    By Philip R. Cateora

    International Marketing

  • International Marketing: Winning in the New Global Economy (Preliminary Edition)
    International Marketing: Winning in the New Global Economy (Preliminary Edition)
    By Christopher L. Myers

    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.

  • International Marketing: Principles, Practices, and Marketing Facts
    International Marketing: Principles, Practices, and Marketing Facts
    By Ch Bhaskar

    A natural component of international business is international marketing.International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives both consumers and the firm ...

  • International Marketing
    International Marketing
    By Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-Brady

    The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.

  • International Marketing: Strategy Development and Implementation
    International Marketing: Strategy Development and Implementation
    By Carl Arthur Solberg

    This practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets.