International Marketing
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International Marketing
By Philip R. Cateora, John Milton HessInternational Marketing
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International Marketing
By Vern Terpstra, Ravi SarathyDrawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This...
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International Marketing
By L. S. WalshThis successful book is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialised area of international marketing.
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International Marketing
By Vern Terpstra, Ravi Sarathy, James FoleyThis edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and ...
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International Marketing: A Cultural Approach
By Jean-Claude UsunierThis cultural approach to international marketing is aimed at students on undergraduate and postgraduate courses in business studies; MBA students studying an international marketing option; and management trainees and practising...
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International Marketing: 12 Steps to Winning Globally
By Lloyd CorderInternational marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool.
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International Marketing
By Neels Bothman, Steven M. BurgessThis book covers the growing subject area of marketing in a global context, with particular application to SA business peoople wanting to break in to international markets, or dealing with the import of products in to South Africa.
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International Marketing: An SME Perspective
By Richard Fletcher, Linden Brown, Seán De Búrca"This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm.
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International Marketing
By Vern Terpstra, Ravi SarathyInternational Marketing
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International Marketing: Planning and Practice
By A. Coskun Samli, John S. Hill, Richard Ralph StillDescribing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect ...
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International Marketing
By Michael R. Czinkota, Ilkka A. RonkainenInternational Marketing
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International Marketing
By Vern Terpstra, Ravi SarathyTaking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world...
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International Marketing
By Philip R. Cateora, Pervez N. Ghauri, GhauriThe fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.