That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Internet Marketing: Foundations and Applications
So, you want to get started with internet marketing?
Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.
Recognising the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy, this book offers separate chapters on legal and international issues, B2C and B2B marketing models and on ...
"-Brian (Amazon Purchase)Since starting my online business, I have been looking for a good overall guide to improve my marketing strategy and this book was exactly what I needed. Lots of value in this book, I was pleasantly surprised.
In the past few years the Internet has gone through several phases, from obscurity through hype, all the way to being a simple fact of life today. Almost as soon...
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term...
Internet Marketing