Introduction to Marketing

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  Introduction to Marketing

  By Marjorie J. Cooper, Michael D'Amico, Judy Siguaw

  This book is apart of a unique series of diagnostic self-testing book the cover all the major areas of the curriculum including mathematics, science, computers, engineering, social science, business, and the humanities.

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  Introduction to Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions.

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  Introduction to Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing.

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  Introduction to Marketing

  By Marjorie J. Cooper, Charles S. Madden

  Introduction to Marketing

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  Introduction to Marketing

  By Marjorie J. Cooper, Charles Madden, Elaine OB́rien

  Introduction to Marketing

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  Introduction to Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."

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  Introduction to Marketing

  By Johan Botha, Annekie Brink, Cornelius Bothma

  Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps ...

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  Introduction to Marketing: Theory and Practice

  By Adrian Palmer

  This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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  Introduction to Marketing: Introduction to Marketing for Entrepreneurs and Small Business Owners

  By Alex Genadinik

  If so then this is the book for you. The book first explains to you marketing fundamentals and roots of marketing so that you can have a solid foundation and introduction for understanding everything else that will come later in the book.

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  Introduction to Marketing

  By Stephen Dann, Susan J. Dann

  This book is designed to return Introduction to Marketing to being an introduction to the fundamentals and principles of marketing, and leave the elements of marketing strategy to the relevant strategy texts and courses.

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  Introduction to Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles.

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  Introduction to Marketing

  By John Frain

  The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach.

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  Introduction to Marketing: Marketing 101 Cases and Readings

  Introduction to Marketing: Marketing 101 Cases and Readings

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  Introduction to Marketing: A Value Exchange Approach

  By Mark Gabbott

  "Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time.

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  Introduction to Marketing: (First Edition)

  By Jonathan Lezon

  The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so.

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  Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing

  By Paul Reynolds, Geoffrey Lancaster

  A practical introduction to marketing, this book traces the development of marketing and explains the global environment in which marketing operates, as well as considering the importance of the customer.

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  Introduction to Marketing

  By John Frain

  The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach.

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  Introduction to Marketing: A Value Exchange Approach

  Introduction to Marketing: A Value Exchange Approach

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  Introduction to Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  Introduction to Marketing

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  Introduction to Marketing: Readings in the Discipline

  By Edward M. Mazze

  Introduction to Marketing: Readings in the Discipline