Introduction to Sport Marketing

• 

  Introduction to Sport Marketing: Second edition

  By Aaron C.T. Smith, Bob Stewart

  Second edition Aaron C.T. Smith, Bob Stewart. Further Reading Veal, A.J.(2011). Research Methods for Leisure and Tourism (4th edn). London: Pearson Education. Chapter 5 Sport marketing strategy Learning Outcomes At theend ofthis.

• 

  Introduction to Sport Marketing

  By Aaron Smith

  Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

• 

  Introduction to Sport Marketing: Second edition

  By Aaron C.T. Smith, Bob Stewart

  The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore ...

• 

  Introduction to Sport Marketing

  By Aaron Smith

  Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.

• 

  Introduction to Sport Marketing

  By James Skinner, Andrea N. Geurin, Constantino Stavros

  This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.