Key Marketing Metrics
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Key Marketing Metrics: The 50+ metrics every manager needs to know
By Paul Farris, Neil Bendle, Phillip PfeiferThis edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double ...
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
By Paul W. Farris1 Introduction 1 2 Share of hearts, minds and markets 9 3 Margins and profits 43 4 Product and portfolio management 89 5 Customer profitability 129 6 Sales force and channel management 155 7 Pricing strategy 195 8 Promotion 239 9 ...
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
By Paul W. Farris, Neil T. Bendle, Phillip Edward PfeiferIn this book, four leading researchers systematically introduce today's most powerful marketing metrics. "Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
By Paul W. Farris, Neil T. Bendle, David J. Reibstein"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.
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Key Marketing Metrics
By Paul W. FarrisWhy read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
By Paul W. Farris, Neil Bendle, Phillip PfeiferFirst edition entered under: Marketing metrics. 2006.
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
By Neil T. Bendle"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics.