Kleppner's Advertising Procedure

  • Kleppner's Advertising Procedure

    Dit is het e-book uittreksel behorend bij het boek 'Kleppner s Advertising Procedure' (1e druk; ISBN 9780132308298 ) van W. Ronald Lane, Karen Whitehall King & J. Thomas Russell.

  • Kleppner's Advertising Procedure
    Kleppner's Advertising Procedure
    By W. Ronald Lane, Karen Whitehill King, Thomas Russell

    The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

  • Kleppner's Advertising Procedure
    By W. Ronald Lane, Otto Kleppner, Thomas Russell

    Completely revised, this introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated...