Had you ever heard of “The Ten 'P's' of Sustainable Tourism Marketing” before reading the chapter? 3. What is your opinion about strategic tourism planning? 4. ... Notes Pearson Education Inc., p. 25. 15 Kotler, Bowen, and Makens.
... and internationally is sometimes referred to as “ coopetition , ” a concept introduced to the tourism industry in 1995 by David L. Edgell Sr. and R. Todd Haenisch in their book Coopetition : Global Tourism Beyond the Millennium .
This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and ...
This volume provides a wealth of information and guidance on managing sustainable tourism and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.
This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management ...