Market Entry Strategies
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Market Entry Strategies: Text, Cases and Readings in Market Entry Management
By Christoph LymberskyThis book is designed for students studying international business, but also for professionals working in companies facing market entry decisions. The first chapter will introduce the concept of an international...
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Market Entry Strategies
By Viktor TielmannResearch Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing ...
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Market Entry Strategies: Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL...
By Mario Glowikners' reposition over a certain time period and takes as examples the cases of cooperation among Japanese firms and ... of networking success factors that may assist decision makers in management and marketing in international business.
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Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic,...
By Mario GlowikWhat makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies.
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Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic,...
By Mario GlowikWhat makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies.