Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
... 22 (3), pp 214–19 Gy, P M (1998) Sampling For Analytical Purposes, (trans AG Royle), John Wiley, Chichester Hague, P and Harris, P (1993) Sampling and Statistics, Kogan Bibliography 241 Chapter 8: Sampling and statistics.
This practical guide to the basics of market research takes a clear, concise step-by-step approach.
Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research.
This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.
This essential resource for students, new researchers and marketers explains the fundamentals of market research.