Marketing Analytics
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Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
By José Marcos Carvalho de Mesquita, Erik KostelijkStatistical Tools for Marketing and Consumer Behavior Using SPSS José Marcos Carvalho de Mesquita, Erik Kostelijk. 159–194). Hirs man, E. C. (1979). ... Pêro Pinheiro (PT): Report Number. Morgan, R. M., & Hunt, S. D. (1994).
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Marketing Analytics: Based on First Principles
By Robert W. Palmatier, J. Andrew Petersen, Frank GermannMarketing Analytics: Based on First Principles
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Marketing Analytics: Based on First Principles
By Robert W. Palmatier, J. Andrew Petersen, Frank GermannThe companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
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Marketing Analytics: Essential Tools for Data-Driven Decisions
By Paul W. Farris, Rajkumar Venkatesan, Ronald T. WilcoxBig data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
By Mike GrigsbyComplete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
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Marketing Analytics: Strategic Models and Metrics
By Stephan SorgerThe tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
By Ashok CharanThe text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered.
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel
By Wayne L. WinstonExcel is that tool. Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.
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Marketing Analytics: Essential Tools for Data-Driven Decisions
By Paul W. Farris, Rajkumar Venkatesan, Ronald T. WilcoxResource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- ...
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Marketing Analytics: Based on First Principles
By Robert W. Palmatier, J. Andrew Petersen, Frank Germann... other books include Relationship Marketing, Strategies for Building a Customer-Centric Organization, Relationship Marketing in a Digital Age, The Intelligent Marketer's Guide to Data Privacy, and Customer Engagement Marketing; ...
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Marketing Analytics: A practical guide to real marketing science
By Mike GrigsbyOnline supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
By Mike GrigsbyConfidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
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Marketing Analytics: Is Business, Digital, Marketing and Social Analytics, Disrupting Intellectual Property - Copyright?
By Ph.D., Mohammed NadeemDigital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration.
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Marketing Analytics
By Robert W. Palmatier, J. Andrew Petersen, Frank GermannThe companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors"--
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
By Mike GrigsbySupported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics ...