Zhang, Ran, 23 In 10 Zhou, Sean, 317n-4 Zieger, Anne, 87n2 Zimmerman, Ann, 317n 11 Zizzo, D., 230m2, 231n29 Zwick, Rami, 347n4 Zwiebach, Elliott, 199n27 SUBJECT INDEX Note: Locators in italics indicate additional display material;
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
Marketing Channel Strategy
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channel Strategy: A Selected and Annotated Bibliography