Marketing Channels

  • Marketing Channels
    By Stern, El-Ansary

    Marketing Channels

  • Marketing Channels
    By Louis W. Stern, Adel I. Ansary, Anne Coughlan

    Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

  • Marketing Channels
    Marketing Channels
    By Louis W. Stern, Erin Anderson, Anne T. Coughlan

    Marketing Channels (The Prentice Hall International Series in Marketing).

  • Marketing Channels
    Marketing Channels
    By Anne T. Coughlan

    The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world.

  • Marketing Channels
    Marketing Channels
    By Bert Rosenbloom

    This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

  • Marketing Channels
    Marketing Channels
    By Dinesh Kumar

    Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India.

  • Marketing Channels
    Marketing Channels
    By Anne T. Coughlan

    Marketing Channels

  • Marketing Channels: Infomercials, and the Future of Televised Marketing
    Marketing Channels: Infomercials, and the Future of Televised Marketing
    By Craig Robert Evans

    This text, devoted to the infocomercial phenomenon, programme-length commercials, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age,...

  • Marketing Channels: A Management View
    Marketing Channels: A Management View
    By Bert Rosenbloom

    Marketing Channels: A Management View

  • Marketing Channels: A Relationship Management Approach
    Marketing Channels: A Relationship Management Approach
    By Lou E. Pelton, David Strutton, James R. Lumpkin

    Marketing Channels: A Relationship Management Approach

  • Marketing Channels
    Marketing Channels
    By Anne T. Coughlan

    Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

  • Marketing Channels: Structure and Strategy
    Marketing Channels: Structure and Strategy
    By Edwin Henderson Lewis

    Includes bibliography and index

  • Marketing Channels
    Marketing Channels
    By Bert Rosenbloom

    This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

  • Marketing Channels
    Marketing Channels
    By Charles Glenn Walters

    Marketing Channels

  • Marketing Channels
    Marketing Channels
    By Barry Berman

    This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer...

  • Marketing Channels: A Relationship Management Approach
    By Lou E. Pelton, David Strutton, James R. Lumpkin

    This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book.

  • Marketing Channels: A Management View
    Marketing Channels: A Management View
    By Bert Rosenbloom

    Textbook on marketing

  • Marketing Channels
    Marketing Channels
    By Louis W. Stern, Anne T. Coughlan, Adel I. Ansary

    The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial...

  • Marketing Channels: A Relationship Management Approach
    Marketing Channels: A Relationship Management Approach
    By Lou E. Pelton, David Strutton, James R. Lumpkin

    Using the relationship marketing perspective in the channels course, this book introduces a Channels Relationship Model (CRM). It is a combination of text, cases, and readings. It contains coverage of...

  • Marketing Channels: A Management View
    By Bert Rosenbloom

    Marketing Channels: A Management View