Marketing Communication
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Marketing Communication: Modern Promotional Strategy
By Frederick E. WebsterMarketing Communication: Modern Promotional Strategy
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Marketing Communication: Principles and Practice
By Richard J. VareyProviding a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication ...
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Marketing Communication: A Critical Introduction
By Richard VareyWith a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
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Marketing Communication: Writing With Love For Student and Business Practitioners
By Seni SoniansihThis book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education.
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Marketing Communication: An Introduction
By Ben-Piet VenterMarketing Communication: An Introduction
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Marketing Communication: New Approaches, Technologies, and Styles
By Allan J. KimmelWith its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals.
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Marketing Communication
By Andreas LeitnerResearch Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glyndŵr University, Wrexham known as NEWI (Business school), 12 entries ...
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Marketing Communication: New Approaches, Technologies, and Styles
By Allan J. KimmelDivided into three parts, this book provides cutting edge perspectives from both academics and practitioners on the analysis of developments in all areas of marketing communication. It's got legs. It's got teeth.