Marketing Communications Management

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  Marketing Communications Management: Analysis, Planning, Implementation

  By Paul Copley

  Benady is of course commenting on the trend in the 1990s for the purchase of, for example Harley Davidson motorcycles by 50-somethings who's children had left home and who had become 'empty nesters' with the time and money 'to live out ...

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  Marketing Communications Management

  By Paul Copley

  This is contrary to the established idea that direct marketing is best used with established products. ... 'Building Brands Directly' on Elida Gibbs to highlight the relationship between branding, advertising and direct marketing.

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  Marketing Communications Management: Analysis, Planning, Implementation

  By Paul Copley

  This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the ...

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  Marketing Communications Management: Analysis, Planning, Implementation

  By Paul Copley

  Marketing Communications Management: Analysis, Planning, Implementation

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  Marketing Communications Management: A South African Perspective

  By Ludi Koekemoer

  Marketing Communications Management: A South African Perspective