Marketing Communications
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Marketing Communications
By Chris Fill, Graham Hughes20 Media Week (2008) Brand Barometer, 8-15 January Brassington, F., Pettitt, S. (2000) Principles of Marketing, Harlow: Pearson Education Brook, S. (2004) Media Guardian, 25 October, p. 10 Butterfield, L. (1999) Advertising Excellence, ...
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Marketing Communications
By Lynne Eagle, Barbara Czarnecka, Stephan DahlHarlow: Pearson Education. 3 Shimp, T. E. (2003). Advertising, Promotion and Supplemental Aspects of IMC (6th ed.). Independence, KY: Thompson Southwestern. 4 Naumovska, L., & Blazeska, D. (2016). Public Relation Based Model of ...
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Marketing Communications: Touchpoints, Sharing and Disruption
By Chris Fill, Dr. Sarah TurnbullThe new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.
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Marketing Communications: Brands, Experiences and Participation
By Sarah Turnbull, Chris FillThis edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations.
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Marketing Communications: An Integrated Approach
By Paul Russell Smith, Jonathan Taylor... Admap , March , pp 20-27 Engel , J F , Blackwell , R D and Kollatt , D T ( 1978 ) Consumer Behaviour , 3rd edn , Dryden Press , Hinsdale , IL Engel , J F , Kinnear , T C and Warshaw , MR ( 1994 ) Promotional Strategy : Managing the ...
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Marketing Communications
By Jim BlytheThis new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.
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Marketing Communications: A Brand Narrative Approach
By Terry Smith, Micael Dahlen, Fredrik LangeFoster's has underlined its Australian heritage with Paul Hogan endorsements and even featured a kangaroo in the logo. Lapin Kulta uses stark Lapland landscapes on bottle labels and other communications to reinforce its Finnish ...
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Marketing Communications: Touchpoints, Sharing and Disruption
By Sarah Turnbull, Chris FillMcCain also secured TV editorial, gaining further endorsement and advocacy from some of Britain's bestloved TV celebrities such as Matthew Wright on Channel 5's The Wright Stuff, and Holly Willoughby and Phillip Schofield on ITV's This ...
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Marketing Communications: Objectives, Strategy, Tactics
By Larry Percy, John R Rossiter, Lars Bergkvist34–5. 66. See M. Sutherland and A. Sylvester, Advertising and the Mind of the Consumer (Independent Publishers Group, Chicago, IL, 2000). 67. R. Neill, “Incredible shrinking fashion victims,” The Australian, August 31 (2001), p. 13. 68.
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Marketing Communications
By Colin Coulson-Thomas, Chartered Institute of MarketingMarketing Communications
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Marketing Communications
By Lynne Eagle, Barbara Czarnecka, Stephan DahlThis book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.
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Marketing Communications
By Lynne Eagle, Barbara Czarnecka, Stephan DahlThis book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.
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Marketing Communications: Interactivity, Communities and Content
By Chris Fill"Marketing Communications "adopts a critical perspective of the subject and unlike other texts in the field, which adopt a 'how-to' approach, this text provides readers with an insight into the 'why' about marketing communications.
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Marketing Communications: Offline and Online Integration, Engagement and Analytics
By PR Smith, Ze ZookThis edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
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Marketing Communications: From Fundamentals to Strategies
By Michael L. RothschildMarketing Communications: From Fundamentals to Strategies
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Marketing Communications
By John EganNew to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both ...
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
By PR Smith, Ze Zook" Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.
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Marketing Communications: A European Perspective
By Patrick de Pelsmacker, Maggie Geuens, Joeri van den BerghMarketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix,...
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Marketing Communications: Engagements, Strategies and Practice
By Chris Fill" Claude Pecheux - The Catholic University of Mons NEW TO THIS EDITION! Completely updated, this edition is reorganised in 5 parts.
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Marketing Communications: Contexts, Contents and Strategies
By Chris FillMarketing Communications seeks to provide an academic perspective, enabling both practitioners and students to consider the subject from a more critical and analytical position. Marketing and corporate communications are considered...