Marketing Communications

  • Marketing Communications: Integrating Offline and Online with Social Media
    Marketing Communications: Integrating Offline and Online with Social Media
    By Paul Russell Smith, P. R. Smith, Ze Zook

    With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

  • Marketing Communications
    Marketing Communications
    By John Egan

    How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications.

  • Marketing Communications
    Marketing Communications
    By Ludi Koekemoer

    Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners.

  • Marketing Communications: Integrated Theory, Strategy & Tactics
    Marketing Communications: Integrated Theory, Strategy & Tactics
    By James G. Hutton, Francis J. Mulhern

    Marketing Communications: Integrated Theory, Strategy & Tactics

  • Marketing Communications: Principles and Practice
    Marketing Communications: Principles and Practice
    By Philip J. Kitchen

    Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.

  • Marketing Communications
    Marketing Communications
    By Gill Wood, Marketing Knowledge

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.

  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
    Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
    By PR Smith, Ze Zook

    Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

  • MARKETING COMMUNICATIONS: A European Perspective
    MARKETING COMMUNICATIONS: A European Perspective
    By PATRICK. GEUENS DE PELSMACKER, JOERI.)

    Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

  • Marketing Communications: A European Perspective
    Marketing Communications: A European Perspective
    By Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

    Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the...

  • Marketing Communications
    Marketing Communications
    By Sarah Turnbull, Chris Fill

    The book includes examples of contemporary, innovative marketing practices drawn from some of the world's leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing ...

  • Marketing Communications: An Integrated Approach
    Marketing Communications: An Integrated Approach
    By P. R. Smith

    One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.

  • Marketing Communications: An advertising, promotion and branding perspective
    Marketing Communications: An advertising, promotion and branding perspective
    By Geraldine Bell, Babek Taheri

    Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business ...

  • Marketing Communications
    Marketing Communications
    By John Egan

    How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications.

  • Marketing Communications: Frameworks, Theories, and Applications
    Marketing Communications: Frameworks, Theories, and Applications
    By Chris Fill

    An Introduction to Marketing Communications.

  • Marketing Communications: An Integrated Approach
    Marketing Communications: An Integrated Approach
    By Paul Smith

    Continuing in the same lively style as before, the new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.

  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
    Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
    By PR Smith, Ze Zook

    ... marketing (more later). Post-cookie. world. We are moving into a 'post third-party cookie' era. Cookies are those small pieces of tracking code owned by advertising platforms which are placed on your web browser whenever you visit one of ...

  • Marketing Communications: Theory and Applications
    Marketing Communications: Theory and Applications
    By John R. Rossiter, Steven Bellman

    THIS BOOKS POSITIONINGThis new textbook is for marketing managers as well as for potential marketing managers in graduateand advanced undergraduate marketing communications and advertising management courses.