Book Series: Marketing essentials

Marketing essentials: mastering concepts and practices

By William F. Schoell, Joseph P. Guiltinan, Laura Valvatne

Marketing essentials: mastering concepts and practices

Marketing Essentials

By Grady Kimbrell, Lois Farese, Carl A. Woloszyk

Marketing Essentials

Marketing Essentials: Transparency package

By Lois Farese

This sampler package contains transparencies and teaching suggestions designed to illustrate a marketing pinciple being made in the textbook Marketing essentials, 2nd ed.

Marketing Essentials: Transparency package

By Lois Farese

Marketing Essentials: Transparency package

Marketing Essentials: Student Activity Workbook

By Grady Kimbrell, Lois Schneider Farese, Carl A. Woloszyk

Marketing Essentials: Student Activity Workbook

Marketing Essentials: Teacher Wraparound Edition

By Grady Kimbrell, Lois Farese, Carl A. Woloszyk

Marketing Essentials: Teacher Wraparound Edition

Marketing Essentials: Student Activity Workbook with Academic Integration, Teacher Annotated Edition

By Grady Kimbrell, Lois Farese, Carl A. Woloszyk

Marketing Essentials: Student Activity Workbook with Academic Integration, Teacher Annotated Edition

Marketing Essentials: Marketing Math Workbook

By Grady Kimbrell, Lois Farese, Carl A. Woloszyk

Marketing Essentials: Marketing Math Workbook

Marketing Essentials

By Carl D. McDaniel, Lamb/Hair/McDaniel

Marketing Essentials

By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices.

Marketing Essentials

By Lois Farese

Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing.

Marketing Essentials

By Jim Blythe

This textbook is a useful companion for the CIM professional marketing qualification.

Marketing Essentials

By Philip Kotler

Marketing Essentials

By Sally Dibb, Lyndon Simkin

This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.

Marketing Essentials

By Lois Schneider Farese

Marketing Essentials

By Jim Blythe

Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).

Marketing Essentials: Student activity workbook

By Lois Farese

Marketing Essentials: Student activity workbook