Marketing Financial Services
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Marketing Financial Services
By Mike Wright, Trevor WatkinsWithin a practical business context of the changing, competitive climate, this book details the implications for marketing strategy.
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Marketing Financial Services
By Mike Wright, Trevor WatkinsMarketing Financial Services
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Marketing Financial Services
By Arthur Meidan, Jillian FarquharAlthough this statement seems a little ironic post credit crunch, the cooperation of European governments and banks has gone some way to alleviate some of the most severe consequences. The Bank of Spain is especially prudent on risk ...
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Marketing Financial Services
By Arthur MeidanFor this reason the banks have to charge borrowers high interest rates – approximately double the bank base rate in early 1991. On average retailers pay 1.8–2.0 per cent per month and customers contribute via an annual charge that ...
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Marketing Financial Services: Second Edition
By Hooman EstelamiDrawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations.
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Marketing Financial Services
By Mike Wright, Trevor WatkinsFinance for small and medium sized enterprises: information and the income gearing challenge. International Journal of Bank Marketing, 12(6), 3–9. Eigler, P. and Langeard, E. (1977). A new approach to service marketing.
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Marketing Financial Services
By Robert C. PerezMarketing Financial Services