Marketing for Entrepreneurs
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
By Frederick G. CraneTherefore, as an entrepreneur you cannot be a bystander—you must actively engage and leverage social media. However, you must do it right, ... must play by the new rules of the game as established by customers who are present there.
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
By Frederick G. CraneHe walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures.
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Marketing for Entrepreneurs
By Frederick G. CranePoor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound.
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
By Frederick G. CraneWritten for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
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Marketing for Entrepreneurs
By Jurgen WolffThe book: de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an ...