Marketing Information
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Marketing Information: A Strategic Guide for Business and Finance Libraries
By Michael R. Oppenheim, Wendy Diamond MulcahyMichael J. Baker, editor. Florence, KY: International Thomson Business Press, 1999. 865 pages. $150. Editor Michael J. Baker, emeritus faculty member of the University of Strathclyde, has gathered contributions from 75 authors for this ...
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Marketing Information: A Strategic Guide for Business and Finance Libraries
By Michael R. Oppenheim, Wendy Diamond MulcahyUniversal McCann (division of McCannErickson WorldGroup). New York. Online (free). Contact: http://www.mccann.com/insight/bobcoen.html. Produced by Robert J. Coen, Senior Vice President and Director of Forecasting for Universal McCann, ...
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Marketing Information: A Professional Reference Guide
By Jac L. Goldstucker, Hiram C. BarksdaleLovelock , Christopher H. , 411 Managing Services Marketing : Text and Readings , 3rd ed . ... Hise , Richard T. , et al . , 312 Marketing : Contemporary Concepts and Practices , 5th ed . Schoell , William F. , and Joseph P. Guiltinan ...
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Marketing Information: A Strategic Guide for Business and Finance Libraries
By Michael R. Oppenheim, Wendy DiamondThis book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library ...
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Marketing Information: A Professional Reference Guide
By Jac L. GoldstuckerMarketing Information: A Professional Reference Guide
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Marketing Information: A Professional Reference Guide
By Georgia State University. College of Business Administration. Business Publishing DivisionMarketing Information: A Professional Reference Guide