Marketing Management

  • Marketing Management
    Marketing Management
    By S. Jayachandran

    Advertising " , Frank Jefkins , Pearson Education Ltd , 2000 , pp 13-19 , 242-245 . " Marketing Management " , Millennium Edition , Philip Kotler , Prentice Hall of India , New Delhi - 1 , 1999 , pp 550-607 .

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller

    Four key dimensions of holistic marketing are woven throughout the text: Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management.

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller, Mairead Brady

    The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject.

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Keller, Mairead Brady

    The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.

  • Marketing management
    By Philip Kotler, Kevin Lane Keller

    Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the ...

  • Marketing Management
    Marketing Management
    By Philip Kotler, Margaret H. Cunningham, Ronald E. Turner

    ... Marcia , 221 Stern , Gabriella , 478 , 491 , 496 Stern , Louis W. , 745n1 Sternberg , Tom , 227 Sternthal , Brian ... 744n31 Taylor , James W. , 732n42 Taylor , Mark B. , 742n34 Taylor , Shirley , 744n41 Teer , Diane , 385 Tellis ...

  • Marketing Management: A Customer-Oriented Approach
    Marketing Management: A Customer-Oriented Approach
    By Kenneth E. Clow, Donald Baack

    The U.S.based International Dance Exercise Association named the club's fitness director, Maureen Hagan, program director of the year for her creative programming and leadership abilities. Hagan's innovations include Newbody, ...

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases
    By Douglas J. Dalrymple, Leonard J. Parsons

    REFERENCES Brooks , William T. Niche Selling : How to Find Your Customer in a Crowded Market ( Homewood , IL : Business One Irwin , 1992 ) . Churchill , Gilbert A. , Neil M. Ford , and Orville C. Walker , Jr. Sales Force Management ...

  • Marketing Management
    By Cram101 Textbook Reviews

    Marketing Management

  • Marketing management
    By Louis E. Boone, David L. Kurtz

    Marketing management

  • Marketing Management: für den Praktiker
    By Stephen Morse

    Marketing Management: für den Praktiker

  • Marketing Management: The Big Picture
    Marketing Management: The Big Picture
    By Christine Nordhielm, Marta Depena-Baron

    The Proctor & Gamble Company In addition to being more expensive when there is a product failure, ... yet it purposefully chose a distinct-branding strategy for the MINI (as it did when it acquired Rolls Royce in 1999).

  • Marketing Management: A Strategic, Decision-making Approach
    Marketing Management: A Strategic, Decision-making Approach
    By Harper W. Boyd, Orville C. Walker, John Mullins

    Frederick E. Webster , Jr. , Industrial Marketing Strategy ( New York : John Wiley & Sons , 1991 ) , p . 128 . 23. Mary Lambkin and George S. Day , “ Evolutionary Processes in Competitive Markets beyond the Product Life Cycle ...

  • Marketing Management
    By Philip Kotler, Kevin Keller

    This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

  • Marketing Management: The Big Picture
    Marketing Management: The Big Picture
    By Christie L. Nordhielm, Marta Dapena Baron

    “Actionable consumer segmentation tools and practices for ensuring high-return efforts,” Marketing Leadership Council Research Brief, June 2004, i–30. Wilcox, Ronald T. “A Practical Guide to Conjoint Analysis,” University of Virginia, ...

  • Marketing Management
    Marketing Management
    By James, J. Paul Peter, Jr Donnelly

    The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text.

  • Marketing Management: SA Cases and Readings
    By Russell Abratt

    Marketing Management: SA Cases and Readings

  • Marketing Management
    By Russell Abratt

    Marketing Management

  • Marketing Management: Knowledge and Skills
    Marketing Management: Knowledge and Skills
    By James H. Donnelly, J. Paul Peter

    The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go ...

  • Marketing Management
    Marketing Management
    By James H. Donnelly, J. Paul Peter, Jr.

    The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go ...