Marketing Management

  • Marketing Management: Knowledge and Skills
    By James H. Donnelly, J. Paul Peter

    Leerboek over marketing. Met verschillende casussen.

  • Marketing Management: Strategy, planning, and implementation
    Marketing Management: Strategy, planning, and implementation
    By John A. Quelch, Benson P. Shapiro, Robert J. Dolan

    Mr. Swartz was part of the new management team . He had been moved from the position of manager , Marketing Services , in the Tool Steel Division to his new position , an exceptional promotion . He had a mechanical engineering degree as ...

  • Marketing Management: A Value-Creation Process
    Marketing Management: A Value-Creation Process
    By Alain Jolibert, Hans Mühlbacher, Laurent Flores

    (Berlin et al.: Springer). ▷ Customer segments formed on the basis of expectations or expected benefits are to be described by attributes and relevant communication, purchasing and usage/consumption behaviour of their 'typical member', ...

  • Marketing Management: From theory to practice
    Marketing Management: From theory to practice
    By John A. Quelch, Benson P. Shapiro, Robert J. Dolan

    E. E. Maccoby , T. M. Newcomb , and E. Hartley , 3d ed . New York : Holt , Rinehart & Winston , 1958 , pp . 174-183 . 4. Bales , R. F. “ A Set of Categories for the Analysis of Small Group Interactions , ” American Sociological Review ...

  • Marketing Management: A Strategic Decision-Making Approach
    Marketing Management: A Strategic Decision-Making Approach
    By Orville C. Walker, John Walker Mullins

    The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena.

  • Marketing Management: Past, Present and Future
    Marketing Management: Past, Present and Future
    By Michael R. Czinkota, Demetris Vrontis, Masaaki Kotabe

    Marketing research: Methodological foundations (12th ed.). Nashville: Earlie Lite Books, Inc. 16. ... Drucker, P. F. (2009). ... Strategic market research: A guide to conducting research that drives businesses (Paperback ed.).

  • Marketing Management: Strategic Marketing Management - Marketing Planning and Strategy
    Marketing Management: Strategic Marketing Management - Marketing Planning and Strategy
    By Max Mittelstaedt

    You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic ...

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller

    Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases
    By Robert E Stevens, David L Loudon, Bruce Wrenn

    This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.

  • Marketing Management
    Marketing Management
    By Dawn Iacobucci

    This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions.

  • Marketing Management
    Marketing Management
    By Greg Marshall, Mark Johnston

    Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller

    This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

  • Marketing Management: A Decision-making Approach
    Marketing Management: A Decision-making Approach
    By Pingali Venugopal

    A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth.

  • Marketing Management
    Marketing Management
    By Jayshree Parmar

    Marketing Management

  • Marketing Management: Providing, Communicating and Delivering Value
    Marketing Management: Providing, Communicating and Delivering Value
    By Frank Bradley

    A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic...

  • Marketing Management: A Cultural Perspective
    Marketing Management: A Cultural Perspective
    By Luca M. Visconti, Lisa Peñaloza, Nil Toulouse

    With global contributions grounded in the authors' primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing ...

  • Marketing Management: Text and Cases Indian Context
    Marketing Management: Text and Cases Indian Context
    By Tapan K. Panda

    Electronic Media : The most important media is contemporary advertising in electronic media covering television ... Interactive Media : India is experiencing a higher penetration in personal computer and Internet usage rate in last few ...

  • Marketing Management: Past, Present and Future
    Marketing Management: Past, Present and Future
    By Michael R. Czinkota, Demetris Vrontis, Masaaki Kotabe

    A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles ...

  • Marketing Management: Study guide. N5

    Marketing Management: Study guide. N5

  • Marketing Management: An Overview
    Marketing Management: An Overview
    By Dale M. Lewison

    Marketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling...