Marketing Management

  • Marketing Management
    Marketing Management
    By Peter R. Dickson

    This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout...

  • Marketing Management
    Marketing Management
    By Noordin Jella

    This is radically analyzing deeply the concept, philosophy, practice and outcomes of market and marketing processes. This book is special for business people and higher learning institutions worldwide.

  • Marketing Management: From theory to practice

    Marketing Management: From theory to practice

  • Marketing Management: Analysis, Planning, Implementation, and Control
    Marketing Management: Analysis, Planning, Implementation, and Control
    By Philip Kotler

    Marketing Management: Analysis, Planning, Implementation, and Control

  • Marketing Management: Analysis, Planning, Implementation, and Control
    Marketing Management: Analysis, Planning, Implementation, and Control
    By Philip Kotler

    Over 2 million copies sold in previous editions, this is the revision of the world's largest selling, most important and authoritative marketing handbook.

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller, Alexander Chernev

    After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases
    By Michael R. Czinkota, Masaaki Kotabe, David Steuart Mercer

    The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.

  • Marketing Management
    Marketing Management
    By Seohee Park

    Retrieved September 22, 2014, from http://www.marketing91.com/8-marketing-strategy-lessons-frommicrosoft/ Dearlove, D. (2010). Business the Bill Gates way : 10 secrets of the world's richest business leader. Hoboken, NJ: Wiley Pub., ...

  • Marketing Management
    Marketing Management
    By R S N Pillai

    Written in simple and conversational language.Main points are given in Bold Letters or in Boxes.

  • Marketing Management
    Marketing Management
    By Mark W. Johnston, Greg W. Marshall, MARK. MARSHALL JOHNSTON

    Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.

  • Marketing Management: A Cultural Perspective
    Marketing Management: A Cultural Perspective
    By Luca M. Visconti, Lisa Peñaloza, Nil Toulouse

    Therefore, to conduct market research related to consumption communities, marketers need to adopt methods that respect the community's culture and values. Using the example of the highly successful Harley Owners Group ...

  • Marketing Management
    Marketing Management
    By Dr.Madeswaran a

    7.29 CORPORATE SOCIAL RESPONSIBILITY TOWARDS GREEN MARKETING CSR is viewed as a comprehensive set of policies, ... CSR involves: • • Conducting business in an ethical way and in the interests of the wider community • Responding ...

  • Marketing Management
    Marketing Management
    By Svend Hollensen

    challenge the conventional 'brand management' wisdom stating that managers must keep control of brand image and messaging. Community. now The company creates content and pushes it over the symbolic border of control to the other side, ...

  • Marketing Management: A Customer-Oriented Approach
    Marketing Management: A Customer-Oriented Approach
    By Kenneth E. Clow, Donald Baack

    The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and ...

  • Marketing Management
    Marketing Management
    By Russell S. Winer

    For upper-level undergraduate or MBA "core" courses in Marketing Management. This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors...

  • Marketing Management
    Marketing Management
    By M. C. Cant, J. W. Strydom, C. J. Jooste

    5.11 Marketing research on the Internet 5.11.1 Uses of the World Wide Web in marketing research The development and ... decision support systems supplied by various software - driven products ; hidden data collection via the web ...

  • Marketing Management
    Marketing Management
    By Mark W. Johnston, Greg W. Marshall

    "No doubt about it, marketing is really changing.

  • MARKETING MANAGEMENT
    MARKETING MANAGEMENT
    By James, J. Paul Peter, Jr Donnelly

    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge...

  • Marketing Management: Knowledge and Skills
    Marketing Management: Knowledge and Skills
    By James H. Donnelly, J. Paul Peter

    Leerboek over marketing. Met verschillende casussen.

  • Marketing Management
    Marketing Management
    By Russell S. Winer

    For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.