Marketing Metrics
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
By Paul W. Farris, Neil Bendle, Phillip PfeiferIn the United States, the most important of these is the RobinsonPatman Act. According to Supreme Court interpretations of this statute (as of mid2009), Robinson-Patman forbids price discrimination only to the extent that it threatens ...
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Marketing Metrics
By Paul Farris, Phillip Pfeifer, Neil T. BendleMarketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even more practical insights, and is the definitive guide to today''s most valuable marketing metrics.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
By Paul W. Farris, Neil T. BendleThis edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement.
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
By Paul W. Farris, Neil Bendle, Phillip PfeiferNow updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
By Paul FarrisIn 50 Metrics Every Marketer Must Know, four leading researchers and consultants systematically introduce today's most powerful marketing metrics.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
By Paul W. Farris, Neil T. Bendle, David J. ReibsteinIn coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
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Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
By Christina IngeLeverage Analytics and Data to Optimize Marketing Strategies Christina Inge ... or “How much advanced mathematics is involved in using marketing metrics?” The answer is “It depends.” The focus in this book is how to manage marketing ...
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and ...
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Marketing Metrics
By Paul W. Farris, Neil Bendle, Phillip PfeiferThis updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and ...
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Marketing Metrics
Marketing Metrics
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition
By Paul W. Farris, Neil T. Bendle, David J. ReibsteinMarketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics.
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Marketing Metrics
By FarrisMarketing Metrics
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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
By Donald P. RoyThe book introduces metrics and related topics involved in measuring marketing performance. Opening chapters provide readers with an introduction to marketing metrics and describe the different sources of data available to marketers.
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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
By Donald P. RoyThe book introduces metrics and related topics involved in measuring marketing performance. Opening chapters provide readers with an introduction to marketing metrics and describe the different sources of data available to marketers.
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Marketing Metrics: 3-in-1 Guide to Master Marketing Analytics, Key Performance Indicators (KPI's) & Marketing Automation
By Santino SpencerMarketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy. 1) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling ...