Marketing Research

  • Marketing Research
    Marketing Research
    By Jan Wiid, Colin Diggines

    4 Cooper , DR & Emory , CW . 1995. Business research methods . 5th edition . Boston : Irwin . p269-270 ; Boyd HW , Westfall , R & Stasch , SF . 1989. Marketing research : text and cases . Irwin : Boston . p211212 .

  • Marketing Research
    By Ann Veeck, Alvin C. Burns, Ronald F. Bush

    Marketing Research

  • Marketing Research: Applied Insight, Sixth Edition
    Marketing Research: Applied Insight, Sixth Edition
    By Naresh K. Malhotra, David F. Birks, Daniel Nunan

    Coffey, A. and Atkinson, P., Making Sense of Qualitative Data (Thousand Oaks, CA: Sage, 1996), 26. 15. Rubin, H.J. and Rubin, I.S., Qualitative Interviewing: The Art of Hearing Data (Thousand Oaks, CA: Sage, 1995), 238. 16.

  • Marketing Research: Asia-Pacific Edition
    Marketing Research: Asia-Pacific Edition
    By Barry J. Babin, Steve D'Alessandro, Ben Lowe

    Steve D'Alessandro, Ben Lowe, Hume Winzar, William Zikmund, Barry J. Babin ... Just remember that both variables should be interval or ratio scaled.2 The Pearson's correlation coefficient is a statistical measure of the covariation, ...

  • Marketing Research: Delivering Customer Insight
    Marketing Research: Delivering Customer Insight
    By Alan Wilson

    Pearson's product moment correlation An approach called Pearson's product moment correlation is used with interval and ratio data (see Example 10.12). It produces the coefficient of correlation (R), which is a measure of the degree of ...

  • Marketing Research
    Marketing Research
    By Barry J. Babin, William G. Zikmund, Ben Lowe

    Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

  • Marketing Research: Text and Cases
    Marketing Research: Text and Cases
    By W. Bruce Wrenn, Bruce Wrenn, David L. Loudon

    Cover design by Anastasia Litwak . Library of Congress Cataloging - in - Publication Data Wrenn , W. Bruce . Marketing research : text and cases / W. Bruce Wrenn , Robert E. Stevens , David L. Loudon . p . cm .

  • Marketing Research: Text and Cases
    Marketing Research: Text and Cases
    By Harper W. Boyd, Ralph L. Westfall, Stanley F. Stasch

    18 Rothman tested four scales dealing with intentions to buy and concluded that the one involving gifts ( which brand do I want if I win the drawing ) has the greatest validity.19 Portfolio tests . These tests are named after the manner ...

  • Marketing Research
    By Dhruv Grewal, A. Parasuraman, R. Krishnan

    Marketing Research

  • Marketing Research
    Marketing Research
    By Dhruv Grewal, A. Parasuraman, R. Krishnan

    This book is intended for students who are taking their first course in marketing research.

  • Marketing Research
    By Dhruv Grewal, A. Parasuraman, R. Krishnan

    This book features an open layout, making an often difficult and overwhelming subject easy for students. This book is intended for students who are taking their first course in marketing research.

  • Marketing Research
    Marketing Research
    By Alvin C. Burns, Ronald F. Bush

    Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using ...

  • Marketing Research: Online Research Applications
    Marketing Research: Online Research Applications
    By Alvin C. Burns

    Marketing Research: Online Research Applications

  • Marketing Research
    Marketing Research
    By Tom J. Brown, Tracy A. Suter

    MR provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.

  • Marketing Research
    Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Snowball sampling is a form of judgmental sampling that is very appropriate when it is necessary to reach small, specialized populations. Suppose a long-range planning group wants to sample people who are very knowledgeable about a ...

  • Marketing Research: Text and Cases
    Marketing Research: Text and Cases
    By Bruce Wrenn, David L. Loudon, Robert E. Stevens

    ̄ The snowball samplerelieson the researcher«s ability tolocatean initial groupof respondentswith the desired characteristics. Additional respondents areidentified on areferral basis, relyingon theinitial set of respondents to identify ...

  • Marketing Research: A Computer Assisted Approach
    Marketing Research: A Computer Assisted Approach
    By Raymond Neil Maddox, Douglas Anton Schellinck, Robert Neil Maddox

    3.1 Feelgood Headache Remedy ( A ) Maureen Barnett felt queasy . Having worked for OTC Drugs for only a few months as an assistant brand manager for the firm's laxative brand , Maureen thought she was really going places when she was ...

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks, Peter Wills

    Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: diagnose and direct research ...

  • Marketing Research: Project Manual
    By Thomas C. Kinnear

    Marketing Research: Project Manual

  • Marketing Research
    Marketing Research
    By Naresh K. Malhotra, David F. Birks, Dan Nunan

    This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--