Marketing Research

  • Marketing Research
    By David J Luck, Ronald S Rubin

    Marketing Research

  • Marketing Research
    By David J. Luck, Ronald S. Rubin

    Marketing Research

  • Marketing Research: Teacher's manual
    By David J. Luck, Ronald S. Rubin, Donald A. Taylor

    Marketing Research: Teacher's manual

  • Marketing Research
    Marketing Research
    By Ronald M. Weiers

    ... Robert W. , 68 Joyce , Timothy , 11 Kahaner , Larry , 299 Katz , Arthur S. , 69 Keane , John G. , 41 , 286 Kelley ... James H. , 62 , 84 Myers , Laura , 267 Neidell , Lester A. , 195-96 Neisbitt , John , 25 Nevin , John R. , 235-36 ...

  • Marketing Research
    Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Marketing Research in Action 3.6 □ MCDONALD'S IN FRANCE McDonald's is having a profitable run in an unlikely market— France. The fast food chain has managed to deliver an impressive performance in the land of fine dining and cheese.

  • Marketing Research
    Marketing Research
    By Carl McDaniel, Jr., Roger Gates

    Convenient locations 82% Highest in Austin. Evening and weekend hours 78% Highest in Austin and Houston. Private spaces for each customer 74% Highest in Austin. All-in-one health insurance shopping for needs such as enrollment and bill ...

  • Marketing Research: A Practical Approach
    Marketing Research: A Practical Approach
    By Bonita Kolb

    Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline.

  • Marketing Research: A Concise Introduction
    Marketing Research: A Concise Introduction
    By Bonita Kolb

    The book includes exercises and activities within the chapters that can be used in class.

  • Marketing Research
    Marketing Research
    By Steve D'Alessandro, Ben Lowe, Hume Winzar

    Perhaps the best-known marketing research project involving mechanical observation and automated data collection is the Nielsen people meter television monitoring system for estimating national television audiences.

  • Marketing Research
    Marketing Research
    By Chuck Chakrapani, Chakrapani, Kenneth R. Deal

    ... Suite 193 3698 Southwood St. 5 Laureleaf Road South 111 Elizabeth St. 220 Duncan Mills Rd . , Suite 206 1450 Don Mills Road 26 Soho St. , Suite 402 Toronto Toronto Toronto Mississauga Etobicoke Montreal Montreal Toronto Toronto ...

  • Marketing Research
    Marketing Research
    By Joseph F. Hair, Jr., Bryan Lukas

    Ken&#39s industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of ...

  • Marketing Research
    Marketing Research
    By Joseph F. Hair, Bryan A. Lukas, David Ortinau

    This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters.

  • Marketing Research
    Marketing Research
    By Joseph F. Hair, Ken Roberts, Bryan Lukas

    Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US.This fourth edition has been revised and updated with streamlined chapters, increased coverage of ...

  • Marketing Research
    Marketing Research
    By Barry J. Babin, Ben Lowe, Hume Winzar

    Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

  • Marketing Research
    Marketing Research
    By Carl McDaniel, Jr., Roger Gates

    Chapter 9 1 Thomas D. Cook and Donald T. Campbell, Experimentation: Design Analysis Issues for Field Settings (Chicago, IL: Rand McNally, 1979). See Claire Selltiz et al., Research in Social Relations, rev. ed.

  • Marketing Research
    Marketing Research
    By Carl McDaniel, Roger H. Gates

    This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research.

  • Marketing Research: The Impact of the Internet
    Marketing Research: The Impact of the Internet
    By Carl McDaniel, Roger Gates

    New to this Edition Comprehensive Coverage: Comprehensive Internet based marketing research coverage has been added to the new edition. This feature provides balanced insight into this critically important aspect of marketing research.

  • Marketing Research
    Marketing Research
    By Carl D. McDaniel, Roger Gates

    Market_Desc: Marketing Professionals Special Features: " Integrates more examples and mini-cases of contemporary companies" Presents marketing research through the eyes of a manager using and purchasing research information while also ...

  • Marketing Research: The Impact of the Internet
    By Carl D. McDaniel, Roger H. Gates

    Marketing Research: The Impact of the Internet

  • Marketing Research: The Impact of the Internet
    By Carl McDaniel, Jr.

    New to this Edition Comprehensive Coverage: Comprehensive Internet based marketing research coverage has been added to the new edition. This feature provides balanced insight into this critically important aspect of marketing research.