Marketing Research

  • Marketing Research
    By Carl McDaniel

    Marketing Research

  • Marketing Research
    Marketing Research

    Marketing Research

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks, Daniel Nunan

    Revised edition of Marketing research, 2012.

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks

    Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject.

  • Marketing Research: An Applied Orientation
    Marketing Research: An Applied Orientation
    By Naresh K. Malhotra

    This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies.

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks, Daniel Nunan

    Revised edition of Marketing research, 2012.

  • Marketing Research
    Marketing Research
    By David F. Birks, Tim Macer

    This collection facilitates access to important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it.

  • Marketing Research
    Marketing Research
    By David A. Aaker

    New to This Edition Chapters have been significantly updated with newer and more recent business examples, and industry statistics Focuses on the current trends in marketing intelligence.

  • Marketing Research: A Practical Approach for the New Millennium
    Marketing Research: A Practical Approach for the New Millennium
    By Joseph F. Hair, David J. Ortinau, Robert P. Bush

    Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other...

  • Marketing Research: Within a Changing Information Environment
    Marketing Research: Within a Changing Information Environment
    By Joseph F. Hair, David J. Ortinau, Robert P. Bush

    This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

  • Marketing Research: Planning, Process, Practice
    Marketing Research: Planning, Process, Practice
    By Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali

    To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced ...

  • Marketing Research: The Impact of the Internet
    Marketing Research: The Impact of the Internet
    By Carl D. McDaniel, Roger Gates

    By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.

  • Marketing Research: A Practical Approach
    Marketing Research: A Practical Approach
    By Bonita Kolb

    Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline.

  • Marketing Research: A Problem-solving Approach
    Marketing Research: A Problem-solving Approach
    By Seymour Sudman, Edward Blair

    This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research.

  • Marketing Research: An Integrated Approach
    Marketing Research: An Integrated Approach
    By Alan M. Wilson

    Marketing Research: An Integrated Approach Second Edition Alan Wilson "I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach.

  • Marketing Research: A Management Information Approach
    Marketing Research: A Management Information Approach
    By Danny N. Bellenger, Barnett Greenberg

    Marketing Research: A Management Information Approach

  • Marketing Research: Within a Changing Information Environment
    Marketing Research: Within a Changing Information Environment
    By Joseph F. Hair, David J. Ortinau, Robert P. Bush

    Marketing Research: Within a Changing Information Environment

  • Marketing Research: Tools & Techniques
    Marketing Research: Tools & Techniques
    By Nigel Bradley

    In 1989, the World Wide Web became an integral part of the Internet as a simple method of publishing and ... finding news, answering questions received, downloading software, searching for information, finding wanted criminals, etc.

  • Marketing Research
    Marketing Research
    By S.L. Gupta

    Example In case of supply of goods and demand in a market , the outcome may be unsold goods ( + ) , shortage of ... Pay - off : The result of combinations of an act with each of the states of nature is the outcome and monetary gain or ...

  • Marketing Research: A Decision Maker's Tool
    By Shao

    Marketing Research: A Decision Maker's Tool