Marketing Research

  • Marketing Research: A Concise Introduction
    Marketing Research: A Concise Introduction
    By Bonita Kolb

    The book includes exercises and activities within the chapters that can be used in class.

  • Marketing Research
    Marketing Research
    By Donald R. Cooper, Pamela S. Schindler

    Marketing Research

  • Marketing Research: Principles and Applications
    Marketing Research: Principles and Applications
    By Richard J. Fox, Melvin Crask, Roy G. Stout

    Manual para la investigación del marketing destinado a estudiantes de iniciación con la finalidad de insertarlos en la asignatura y en la comprensión de los principales conceptos. Se incluyen dos...

  • Marketing Research
    Marketing Research
    By Joseph F. Hair

    The area of marketing research may sometimes be considered by some as daunting.

  • Marketing Research: An Aid to Decision Making
    Marketing Research: An Aid to Decision Making
    By Alan T. Shao

    This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs.

  • Marketing Research
    Marketing Research
    By Dr. P Narayana Reddy, Dr. G V R K Acharyulu

    This Textbook on Marketing Research presents extensive coverage of the syllabus of many Universities in the country and more specifically Osmania University.

  • Marketing Research
    Marketing Research
    By Debashis Pati

    ... effective and faster- acting at a higher price . Instead of ' quality ' in the above scale , one can include such specific perceptions . A test conducted for a new brand of toothpaste indicated the following . Cheap % response Too cheap ...

  • Marketing Research: A Global Outlook
    Marketing Research: A Global Outlook
    By V. Kumar

    This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries.

  • Marketing Research: The Impact of the Internet
    Marketing Research: The Impact of the Internet
    By Carl D. McDaniel, Roger H. Gates

    Marketing Research: The Impact of the Internet

  • Marketing Research
    Marketing Research
    By Chris West

    Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

  • Marketing Research: Marketing Engineering Applications
    By Arvind Rangaswamy

    Marketing Research: Marketing Engineering Applications

  • Marketing Research: An Integrated Approach
    By Alan M. Wilson

    "I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise book.

  • Marketing Research: Online Research Applications
    Marketing Research: Online Research Applications
    By Alvin C. Burns, Ronald F. Bush

    Marketing Research: Online Research Applications

  • Marketing Research
    Marketing Research
    By Schmidt

    Marketing Research

  • Marketing Research
    Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).

  • Marketing Research: A South African Approach
    Marketing Research: A South African Approach
    By M. G. Loubser, J. H. Martins, H. de J. Van Wyk

    This book is a revised reprint of the 1996 publication, which was a follow-up to Researching the South African market by P A Nel et al (1988). All the steps...

  • Marketing Research
    By Carl D. McDaniel, Roger Gates

    Marketing Research

  • Marketing Research
    Marketing Research
    By Alvin C. Burns, Ronald F. Bush

    Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0 CD included.

  • Marketing Research: An Applied Orientation, Global Edition
    Marketing Research: An Applied Orientation, Global Edition
    By Naresh K. Malhotra

    This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies.

  • Marketing Research: An Applied Orientation, Global Edition
    Marketing Research: An Applied Orientation, Global Edition
    By Manoj K. Malhotra

    This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies.