Marketing Research

  • Marketing Research: An Applied Orientation
    Marketing Research: An Applied Orientation
    By Naresh K. Malhotra

    This 4th Edition of the international leader in marketing research books presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.

  • Marketing Research
    Marketing Research
    By Carl D. McDaniel, Roger Gates

    Real Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of...

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks

    This package features coverage of design, data entry, basic statistical analysis, and data display facilities. There is emphasis on qualitative research, and the international and ethic aspects of marketing research.

  • Marketing Research: An Applied Approach
    By Naresh K. Malhotra, David F. Birks

    Marketing Research: An Applied Approach

  • Marketing Research: An Applied Approach
    By Donald Sciglimpaglia

    Marketing Research: An Applied Approach

  • Marketing Research: An Applied Approach
    Marketing Research: An Applied Approach
    By Thomas C. Kinnear, James Ronald Taylor

    This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal...

  • Marketing Research: An Applied Orientation
    Marketing Research: An Applied Orientation
    By Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati

    With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm ...

  • Marketing Research: Measurement, Method and Application
    Marketing Research: Measurement, Method and Application
    By Raymond A. Kent

    Marketing research is a valuable tool for any competitive company but if not properly targeted, the time and money spent will be wasted. The marketing problems of a particular company...

  • MARKETING RESEARCH: e-Book for MBA, 2nd Semester, SPPU
    MARKETING RESEARCH: e-Book for MBA, 2nd Semester, SPPU
    By Dr. Subhash Jagannath Jadhav, Dr. Shastri Jayant Haripant, Prof. Pramod Gorakhnath Jadhav

    ... Introduction to 1.4.7 . Importance of MKIS 1.4.8 . Limitations of MKIS 1.5 ... Online Marketing Research 41 1.2.1 . Meaning and Definitions of Marketing ... Industry in India Introduction 44 44 1.7.2 . 1.2.6 . Techniques of Marketing ...

  • Marketing Research: Methodological Foundations, 13th Edition
    Marketing Research: Methodological Foundations, 13th Edition
    By Dawn Iacobucci

    Each section of the book also has several hands-on cases, each chapter has "Ethical Dilemmas" for classroom debate, and "Research Realities" to see real-world applicability.