Marketing Strategy

  • Marketing Strategy
    Marketing Strategy
    By O. C. Ferrell, Michael Hartline, Bryan W. Hochstein

    You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.

  • Marketing Strategy
    Marketing Strategy
    By O. C. Ferrell, Michael Hartline

    The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy.

  • Marketing Strategy: Based on First Principles and Data Analytics
    Marketing Strategy: Based on First Principles and Data Analytics
    By Robert W. Palmatier, Shrihari Sridhar

    Brooks. Running. (USA). There are many runners, and they tend to have very strong preferences when it comes to shoes. When Brooks segments the “runners” market, it does so on the basis of what the runners want, not who they are.

  • Marketing Strategy
    Marketing Strategy
    By Steven P. Schnaars

    Hammermesh, R., 54, 59 Hammond, John, 29 Hanan, Mack, 197, 206 Harris, J., 54, 59 Hayes, Robert, 4, 1 7 Henderson, ... Leverett, 20 MacMillan, Ian, 59 Mansfield, Edwin, 166 Mason, Barry, 1 1 1 Maxwell, Brian, 125-126 McGee, Lynn, 8, ...

  • Marketing Strategy: Based on First Principles and Data Analytics
    Marketing Strategy: Based on First Principles and Data Analytics
    By Robert W. Palmatier, Shrihari Sridhar

    New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new ...

  • Marketing Strategy: Based on First Principles and Data Analytics
    Marketing Strategy: Based on First Principles and Data Analytics
    By Robert W. Palmatier, Shrihari Sridhar

    A brand new textbook with an innovative and exciting approach to marketing strategy.

  • Marketing Strategy: Text and Cases
    Marketing Strategy: Text and Cases
    By Michael D. Hartline, Odies Collins Ferrell

    Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

  • Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
    Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
    By Jenna Tiffany

    Tasked with creating marketing strategy? This book is for you.

  • Marketing Strategy: The Thinking Involved
    Marketing Strategy: The Thinking Involved
    By Mark E. Hill

    The book contains a wealth of pedagogy to support this active learning approach.

  • Marketing Strategy
    Marketing Strategy
    By Paul Fifield

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.

  • Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
    Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
    By Jenna Tiffany

    Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

  • Marketing Strategy: Planning and Implementation
    Marketing Strategy: Planning and Implementation
    By Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

    This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

  • Marketing Strategy: Planning and Implementation
    Marketing Strategy: Planning and Implementation
    By Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

    This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in...

  • Marketing Strategy
    Marketing Strategy
    By O. C. Ferrell, Michael Hartline

    Developing and Maintaining Customer Relationships Over the last two decades, marketers have come to the ... develop and maintain longterm, mutually satisfying arrangements where both buyer and seller focus on the value obtained from the ...

  • Marketing Strategy: A Decision-Based Approach, Third Edition
    Marketing Strategy: A Decision-Based Approach, Third Edition
    By Orville C Walker

    This edition includes 13 new APAC case examples selected for their recognisability to both local and international students.

  • Marketing Strategy: The Thinking Involved
    Marketing Strategy: The Thinking Involved
    By Mark E. Hill

    only the changes in consumer behavior attributed to the Internet but also the advances in marketing intelligence and ... And through the customer interface, another shift is emerging that moves beyond customer relationship management ...

  • Marketing Strategy: Text and Cases
    By O. C. Ferrell, Michael D. Hartline

    Marketing Strategy: Text and Cases

  • Marketing Strategy
    Marketing Strategy
    By Walker, Carol Osborne, John W. Mullins

    The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such ...

  • Marketing Strategy: A Beginner's Guide to B2B Marketing Success
    Marketing Strategy: A Beginner's Guide to B2B Marketing Success
    By Jason W. Simmons

    This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations.

  • Marketing Strategy
    Marketing Strategy
    By Paul Fifield

    Books in the series Below-the-line Promotion, John Wilmshurst The CIM Handbook of Export Marketing, Chris Noonan The CIM Handbook of Selling and Sales Strategy, David Jobber The CIM Handbook of Strategic Marketing, Colin Egan and ...