Marketing Strategy

  • Marketing Strategy: The Challenge of the External Environment
    Marketing Strategy: The Challenge of the External Environment
    By David Mercer

    The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment.

  • Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation
    Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation
    By D. Sudharshan

    Offering an approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes analytical frameworks through which to examine strategic options.

  • Marketing Strategy
    Marketing Strategy
    By O. C. Ferrell, Michael Hartline

    Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

  • Marketing Strategy: A Decision Focused Approach
    Marketing Strategy: A Decision Focused Approach
    By Orville Walker

    Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating...

  • Marketing Strategy: The Challenge of the External Environment
    Marketing Strategy: The Challenge of the External Environment
    By David Mercer

    The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment.

  • Marketing Strategy: A Global Perspective
    Marketing Strategy: A Global Perspective
    By Vernon R. Stauble

    This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps...

  • Marketing Strategy
    By Robert J. Dolan

    Marketing Strategy

  • Marketing Strategy
    Marketing Strategy
    By O. C. Ferrell, Michael Hartline, Bryan W. Hochstein

    Revised edition of the authors's Marketing strategy.

  • Marketing Strategy: A Decision-focused Approach
    Marketing Strategy: A Decision-focused Approach
    By Orville C. Walker

    Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic...

  • Marketing Strategy: Comprehensive Guide to Contemporary Marketing
    Marketing Strategy: Comprehensive Guide to Contemporary Marketing
    By Azhar Ul Haque Sario

    The need to keep up with the latest trends and innovation in marketing has become a must for businesses. This book, "Marketing Strategy," is a comprehensive guide that provides knowledge and practical application in marketing.

  • Marketing Strategy
    Marketing Strategy
    By Paul Fifield

    Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

  • Marketing Strategy: The Thinking Involved
    Marketing Strategy: The Thinking Involved
    By Mark E. Hill

    The book contains a wealth of pedagogy to support this active learning approach.

  • Marketing Strategy
    Marketing Strategy
    By O. C.. Ferrell, Michael D.. Hartline

    This text helps to develop a customer-oriented market strategy and market plan.-Publisher's description.