Marketing Theory and Applications
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Marketing Theory and Applications
By Arun Sharma, Anil MenonMarketing Theory and Applications
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Marketing Theory and Applications
By William J. Kehoethe unique aspects of male and female consumers is to design unique communication strategies . frequently by women ... Dion , Easterling , and Javalgi ( 1997 ) reported that women are believed to be more empathetic towards buyers and ...
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Marketing Theory and Applications
By William L. Cron, George S.. LowMarketing Theory and Applications
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Marketing Theory and Applications
By Kenneth R. Evans, Lisa K. ScheerMarketing Theory and Applications
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Marketing Theory and Applications
By John P. WorkmanMarketing Theory and Applications
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Marketing Theory and Applications: AMA Winter Educators' Conference, February 18-20 2011, Austin, TX.
Marketing Theory and Applications: AMA Winter Educators' Conference, February 18-20 2011, Austin, TX.